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Instagram is the first social media app when we think about entertainment. However, with its rising popularity, Instagram is beyond entertainment. Now, Instagram offers professional account types such as Creator and Business accounts. If you have one of these accounts, you can have access to Instagram analytics. The information you can see on Instagram analytics is great for shaping your plans for the future.
With Instagram analytics, you can see your Instagram insights. What are these insights? They are the metrics for your individual posts and Instagram stories. With viewing these insights, you can improve your Instagram performance if you are trying to use it in a professional way.
How to View Instagram Analytics?
To view Instagram analytics, you have to get a Creator or a Business account. Unfortunately, you cannot see the insights. You can only see the basic stuff like who viewed your stories, the people liked your posts, and the number of people watched your videos. Viewing the analytics is very easy. Here is how to do it:
- Go to your profile (in Creator or Business Accounts)
- You can see the Insights button above your photos next to Edit Profile and Promotions.
- Click on it, and you will reach the insights about your content.
What Can You See in Insights?
You can see many things in Instagram insights. In terms of content, you can see the engagement rates of your posts. You can also see the same for your stories. If you want, you can check these insights one by one in your posts.
In the Activity section, you can see your weekly discovery rate. Here you can have a look at the reach and impressions. Instagram even compares these with the last week. You can also see your interactions, including your profile visits.
Then there is the Audience section. Here, you can see the number of your total followers and the comparison with the last week.
There are also many Instagram analytics tool that can help you decide your further actions.
FAQs About Instagram Insights
You can get the insights if you have a Creator or a Business profile.
You can find insights about your content, activity, and audience.
Unfortunately, there is no way to do it.
Instagram Analytics in Short
We have mentioned what Instagram analytics is and how to access it. You can see the insights if you have a Creator or a Business profile. You can find information and comparisons about your content, activity, and audience.
To learn more about Instagram and social media, please check out more of our articles on our website.